Client: Batch, Instagram, Founders Entertainment

Collaborating with Governor’s Ball Founders Entertainment, Instagram, and Batch, we piloted video technology that helped festivarians purchase their favorite band tee without loosing their place in the crowd. The video activation drove audience members to scan a QR code and purchase merchandise. The 3D animated loops drove traffic towards a a seamless user experience developed by Batch.

Creative Director: Annalise Yuri Murphy

Animator: Taylor Kenny

Batch CEO: JD Maresco

Batch Co-Founder: Luis Samaniego

Live Visuals Partnerships: Ryan O’Connor

Founders Entertainment: Alex Joffe, Laura Hymes

Instagram: Alex Cook, Jackie Augustus, Stacey Christiansen, Marcus Moore

Develop a series of loops that fit between commerce and entertainment. We wanted to provide a service that felt native to the festival space, not like another piece of advertising.

Utilizing QR technology to create clear and visible targets for cameras. While using limited messaging, communicate to the audience the purpose and incite use of the new technology.

Thousands of captivated fans wanting to deepen their experience of the festival.

Instagram sponsored a series of loops that featured exclusive artist merchandise. These loops were built in a night look with the helicopter angle camera.