Hello Human,

I am a conceptual Creative Director and Director in NYC.

I’ve worked as a Staff CD, freelance Creative Lead, and Video Director for global networks like Dentsu, Publicis, and WPP… leading brand campaigns and video spots.

My practice is rooted in experimental media and emerging technology. Starting out as an animator in 2012, I created projection-mapped visuals for global music festivals, wearables for a Sequoia-backed AR startup, and title sequences for Netflix. In 2018, I moved ‘above the line’ into creative development, directing original content for The History Channel and A&E Networks. I joined the Creative Development team at Condé Nast; writing, directing, and producing editorial content for Vogue, GQ, Wired, Allure & mo.

For the last six years, I’ve led campaigns for Fortune 500s including Nordstrom, Amazon, AT&T, PwC and Microsoft. I lead creative strategy, visual storytelling, modular production, and thrive directing talent on set. Am quick to adapt new AI tools, while still cherishing our human creative collaborations.

My work is deeply committed to supporting women and diverse voices, shedding light on hidden stories, and leading with integrity and edge.