Finally, you made it!
✌️ - Annalise Yuri Murphy - annalise@yurinyc.com
Former development producer, striving Director, current Creative Director … I’m short on awards but my metrics don’t disappoint.
I launched the United Nations Youtube channel with over 3 millions of views, created Microsofts’ first ever A.I. campaign, directed Moderna’s Covid-Vaccine commercial, and my Adidas social spot has 99% engagement.
I turn brand strategy into insight based campaigns, and extend further with modular creative systems. Managing cross-disciplinary teams, from 2 to 50, in agency, on set, and in-house, I lead work that everyone can feel good about …. Creative that inspires, builds connection, and leaves the world more beautiful than we found it.
🦄 - Creative Director, art & copy
🌈 - Empowerment through vulnerability
🎯 - Precision in structure
🤖 - AI Enthusiast ……
My career is defined by every “first.” My first all-nighter was in the dank trenches of a Burbank animation studio. My first creative pitch was for the Vogue editorial team. At my first celebrity shoot, Machine Gun Kelly admitted he was in love with Megan Fox, and the first commercial I directed, featured talent that was just puppies.
The first time I pitched for Nike, we lost, (dont worry they came back) and the first time I cried at work—I actually didn’t. I had read Kelly Cutrone’s If You Have to Cry, Go Outside, which is possibly why I’m still writing this.
REVIEWS:
“Calls an Ace an Ace” - Joan Babchak, EP Free Media
“Showed me how to stand up for my ideas” - Samatha Freedman, Copywriter
“Always pushes for the best creative” - Ann Mckenzie, Head of Resources
“Speechless” - Nordstrom Client Reaction
AGENCIES:
EDITORIAL & BRANDED:
