For the Adidas Originals x Nordstrom “Hotel Holiday” campaign, we leaned into a whimsical, cinematic world that positioned iconic Gazelle and Samba sneakers at the center of unexpected moments. With a visual language inspired by curiosity, nostalgia, and inventive framing, the work transformed product storytelling into narrative experience, driving both cultural connection and measurable performance.

The campaign delivered photos, videos, and assets across Social, CTA, and Performance Max channels with record-breaking engagement,achieving a 99% engagement rate and outperforming platform norms by 5× on carousel and 9× on video engagement. The work also yielded a 73% increase in Return on Ad Spend, surpassing all previous top-performing ads and proving that artistic, mood-forward storytelling can move both hearts and KPIs

As Creative Director and Video Director, I led the creative strategy, concept development, and on-set direction that shaped every frame and performance choice. From day-one narrative shaping to delivery of a full suite of assets, I ensured the campaign felt both cohesive with the Adidas Originals ethos and elevated through visual intention and spirited energy.