Adidas Originals
Hotel Holiday

Agency
Tag, Merkle

Creative Director + Director:
Annalise Yuri Murphy

Art Directors:
Pau Rodilla, Guido Gelina, Rosana Moreno Verdeguer

Director of Photography:
Bobby Davidson

Producer:
Ashton Gottshalk

We merged street culture with high-end cinematic storytelling to support a shoe cult following.

This premium lifestyle campaign leveraged high-end editorial aesthetics and cinematic production values to record-breaking engagement, achieving a 99% engagement rate and outperforming platform norms by 5× on carousel and 9× on video engagement.

A chef in a black uniform with gold buttons is standing behind a table set with food. On the table, there is a croissant on a white plate, a glass of orange juice, and a stove with a reflective metal cover. The background shows a dining area with orn
A man dressed as a vintage clown with a red cap, looking into the camera through a circular opening.
A person dressed in a vintage military-style uniform, holding a tray with a pair of white sneakers decorated with white flowers. The sneakers are surrounded by white floral arrangements and some small red berries.
Open vintage blue suitcase on a bed with inside clothes visible, with a hotel room headboard in the background.
Two women in striped pajamas and robes sitting on a bed, smiling and talking, surrounded by wrapped gifts in a hotel room.
Woman in pajamas sitting on a bed, talking on a green rotary telephone, smiling, with a woman lying on the bed in the background.
Close-up of a black Adidas slide sandal on a teal bedspread, with a person lying in bed in the background.
Close-up of two people sitting on a wooden bench, showing their feet and legs. One person wears white and green sneakers with red fuzzy socks, while the other wears red sneakers with black sheer socks decorated with silver stars.
Two women standing outside a brick entrance, smiling as one takes a selfie. One woman is wearing a tan coat over a purple dress, and the other is in a red coat with a blue polka dot scarf, holding a red purse.
A collage of scenes involving people in various hotel or luxury building settings, including women in robes reading and relaxing, a woman carrying shopping bags on a staircase, children with luggage, hotel staff, and people in formal attire. Some scenes depict luggage, hotel hallways, and elevators.

Swipe + Mocks

Two women sitting on a hotel room sofa, looking at a map. One woman wears yellow pajamas, the other wears blue striped pajamas. There are breakfast items, juice, and pastries on a nearby table.

AI - Conceptual Development

A black and white drawing of two women lying on a bed with nightstands on either side. The woman on the left has short hair, is wearing a tank top and shorts, and is talking on the phone. The woman on the right is wearing sunglasses and a robe, with her hands resting on her stomach. There is a small round table with a pie chart in between them, and both women have sneakers placed next to their feet.

Sketched Storyboards

A man sitting indoors among stacks of Adidas sneakers and shoes, with wrapped gifts nearby, surrounded by wooden wall panelings and framed pictures.

Producer, Ashton Gottshalk

Two people, one with a beanie and the other with a cap, are working together on filming with a professional camera on a tripod. They are in an outdoor setting at night, decorated with string lights, with a brick wall, tables, chairs, and wrapped gifts in the background.

Photographer + DP, Bobby & Joe

Two women are kneeling on one knee on an ornate floor, exchanging a gift in a large, elegant building. One woman is dressed in black and the other in a formal military uniform with a peaked cap. The woman in black is receiving the gift and both are looking at each other. The background features intricate wrought iron railings, large arched windows, and decorative lighting fixtures.

Director + Talent, Annalise and Mattie

Annalise Yuri Murphy

annalise@yurinyc.com

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