Adidas Originals
Hotel Holiday

Agency
Tag, Merkle

Creative Director + Director:
Annalise Yuri Murphy

Art Directors:
Pau Rodilla, Guido Gelina, Rosana Moreno Verdeguer

Director of Photography:
Bobby Davidson

Producer:
Ashton Gottshalk

We merged street culture with high-end cinematic storytelling to support a shoe cult following.

This premium lifestyle campaign leveraged high-end editorial aesthetics and cinematic production values to record-breaking engagement, achieving a 99% engagement rate and outperforming platform norms by 5× on carousel and 9× on video engagement.

A chef in a black uniform with gold buttons is standing behind a table set with food. On the table, there is a croissant on a white plate, a glass of orange juice, and a stove with a reflective metal cover. The background shows a dining area with orn
A man dressed as a vintage clown with a red cap, looking into the camera through a circular opening.
A person dressed in a vintage military-style uniform, holding a tray with a pair of white sneakers decorated with white flowers. The sneakers are surrounded by white floral arrangements and some small red berries.
Open vintage blue suitcase on a bed with inside clothes visible, with a hotel room headboard in the background.
Two women in striped pajamas and robes sitting on a bed, smiling and talking, surrounded by wrapped gifts in a hotel room.
Woman in pajamas sitting on a bed, talking on a green rotary telephone, smiling, with a woman lying on the bed in the background.
Close-up of a black Adidas slide sandal on a teal bedspread, with a person lying in bed in the background.
Close-up of two people sitting on a wooden bench, showing their feet and legs. One person wears white and green sneakers with red fuzzy socks, while the other wears red sneakers with black sheer socks decorated with silver stars.
Two women standing outside a brick entrance, smiling as one takes a selfie. One woman is wearing a tan coat over a purple dress, and the other is in a red coat with a blue polka dot scarf, holding a red purse.

Swipe + Mocks

AI - Conceptual Development

Sketched Storyboards

Producer, Ashton Gottshalk

Photographer + DP, Bobby & Joe

Director + Talent, Annalise and Mattie

Annalise Yuri Murphy

annalise@yurinyc.com

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