Adidas Originals
Hotel Holiday

Agency
Tag, Merkle

Creative Director + Director:
Annalise Yuri Murphy

Art Directors:
Pau Rodilla, Guido Gelina, Rosana Moreno Verdeguer

Director of Photography:
Bobby Davidson

Producer:
Ashton Gottshalk

For the Adidas Originals x Nordstrom “Hotel Holiday” campaign, we leaned into a Wes Anderson inspired whimsical world. A Mom & Daughter staycation story featured Gazelle and Samba sneakers, showing the intergenerational love of the shoe. With a curious and nostalgic visual language, the work transformed product storytelling into narrative experience.

Driving both cultural connection and measurable performance to  record-breaking engagement, the pieces achieved a 99% engagement rate and outperforming platform norms by 5× for still assets  and 9× on video content engagement like OTT and Paid Social.

A chef in a black uniform with gold buttons is standing behind a table set with food. On the table, there is a croissant on a white plate, a glass of orange juice, and a stove with a reflective metal cover. The background shows a dining area with orn
A man dressed as a vintage clown with a red cap, looking into the camera through a circular opening.
A person dressed in a vintage military-style uniform, holding a tray with a pair of white sneakers decorated with white flowers. The sneakers are surrounded by white floral arrangements and some small red berries.
Open vintage blue suitcase on a bed with inside clothes visible, with a hotel room headboard in the background.
Two women in striped pajamas and robes sitting on a bed, smiling and talking, surrounded by wrapped gifts in a hotel room.
Woman in pajamas sitting on a bed, talking on a green rotary telephone, smiling, with a woman lying on the bed in the background.
Close-up of a black Adidas slide sandal on a teal bedspread, with a person lying in bed in the background.
Close-up of two people sitting on a wooden bench, showing their feet and legs. One person wears white and green sneakers with red fuzzy socks, while the other wears red sneakers with black sheer socks decorated with silver stars.
Two women standing outside a brick entrance, smiling as one takes a selfie. One woman is wearing a tan coat over a purple dress, and the other is in a red coat with a blue polka dot scarf, holding a red purse.

The People Loved it.

Comments on a Facebook post discussing a commercial. Comments mention the beauty of the commercial, its filming location at Beekman NYC, the appearance of Adidas shoes, and the colors lilac and neon green. Some comments include emojis such as thumbs up and fire.
Screenshot of social media comments praising a video and commercial, featuring comments from Lauren Lee Pixie, Winona A. Smith, Jan Finley, Margie Davis Burgin, MJ Dusseau de Lacroix, Lisa North, Donna Wilson, Rebecca Byrne, Heather Reuther Mroz, along with profile pictures and timestamps.

Adidas ‘Hotel Holiday’ campaign received the highest engagement
of all Q4 Nordstrom campaigns ever.

• 99.3% Engagement (!!!) Campaign engagement rate

• Exceeded Benchmark performance by 5X & 9X

• CTR for Carousel Exceeded benchmark by 36%

• Carousel engagement rate 82% & video engagement rate 134%

• ROAS raised by 73%

Creative Development & BTS

Collage of hotel holiday scenes including women at reception, children playing, guests in luxurious hotel corridors, and a hotel lounge area.

Conceptual Development

Line drawing of two people, a woman and a child, exiting an elevator with shopping bags and a gift box, in a hotel hallway.

Scene Development

Storyboard scene showing hotel lobby and downstairs bar, including illustrations of people, a shot of the lobby, patterned carpet, a cocktail, and a girl smiling on a couch.

Storyboards + Shot List

A man sitting indoors among stacks of Adidas sneakers and shoes, with wrapped gifts nearby, surrounded by wooden wall panelings and framed pictures.

Producer, Ashton Gottshalk

Two people, one with a beanie and the other with a cap, are working together on filming with a professional camera on a tripod. They are in an outdoor setting at night, decorated with string lights, with a brick wall, tables, chairs, and wrapped gifts in the background.

Photographer + DP, Bobby & Joe

Two women are kneeling on one knee on an ornate floor, exchanging a gift in a large, elegant building. One woman is dressed in black and the other in a formal military uniform with a peaked cap. The woman in black is receiving the gift and both are looking at each other. The background features intricate wrought iron railings, large arched windows, and decorative lighting fixtures.

Director + Talent, Annalise and Mattie

Annalise Yuri Murphy

annalise@yurinyc.com

2026 © All Rights Reserved Annalise Yuri LLC

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