AT&T
Connecting Changes Everything

Agency
Tag, Dentsu

Creative Director:
Annalise Yuri Murphy

Art Director + Copywriter:
Pau Rodilla, Sam Friedman

Production Company:
Tiny Giant

Director:
Stony Sharp

We stopped chasing temporary ad impressions and built a massive, organic traffic engine right where audiences were looking for answers.

By architecting a comprehensive YouTube content and SEO optimization strategy, we delivered a high-retention video framework that captured high-intent search queries, dramatically boosting long-term channel authority and B2B customer acquisition.

An older woman with short, platinum blonde hair, wearing large blue glasses, a white headband, gold hoop earrings, a gold chain necklace, and a light blue blazer, holding a blue sign that says 'SAVINGS' in white letters. AT&T by Annalise Yuri Murphy
A man wearing a blue sweater and gray pants is standing on a treadmill desk next to a white table with a laptop, glass of water, and notepad, in a bright white room with large windows. There is a large screen displaying the AT&T logo to the left.
A man with a beard wearing a light green mask and cape, and a blue sweater, looking upward.
Man in a blue sweater explaining 8 simple steps to upgrade your phone, with a list of steps on the right side of the image.
A woman with short gray hair and glasses pointing at a large digital display screen inside a bright room with white walls and windows, advertising AT&T 5G plans.
A woman with short gray hair, wearing blue glasses, gold jewelry, and a bright blue blazer, holding an iPhone and smiling at the camera in a bright, modern setting.
An older woman with short gray hair and glasses, dressed in a blue blazer and navy pants, sitting on a light-colored sofa, placing money into a piggy bank on a small round table, with coins scattered on the table.
Two women sitting in light blue bean bag chairs with plates of cake, a small white table with two cakes between them, all in a brightly lit white room.
Young woman with red hair in a blue hoodie sitting on a light blue bean bag chair, holding a smartphone and checking her smartwatch.
A cake designed to look like a check or bill being cut with a large knife, decorated with blue and white frosting, and placed on a white table.
A woman in a blue dress and glasses pointing at a large screen displaying the AT&T logo with a button labeled 'UPGRADE' in an airy, industrial-style room.

Batch Shooting Plates

A.I. Visual Development

An elderly woman with gray hair and glasses wearing a blue blazer and skirt touching a large digital touchscreen with a green screen in a bright room.
A woman in a blue blazer touching a digital advertisement screen displaying mobile plans and 5G services. The screen shows options for unlimited plans with a call to action to order now, and mentions AT&T 5G network and security features.

Modular & Update-able Graphics

Annalise Yuri Murphy

annalise@yurinyc.com

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