I led the motion, design, and brand expression for Batch.com, an interactive CPG start-up merging physical products with digital experiences. Our goal was to build a visual language that made their NFC and QR-driven technology feel intuitive, premium, and future-forward.

The aesthetic leaned clean and product-centric, bright color fields, fluid 3D graphics, and tight UI choreography that showcased how real-world objects could trigger dynamic digital journeys. Every asset was designed to feel effortless while communicating the sophistication behind the platform.

Partnering closely with founders JD Maresco and Luis Samingo and a group of animators, I directed a suite of modular videos and design systems that tied the tech to its tangible touchpoints. The result was a brand world that translated innovation into clarity, helping Batch articulate its vision across product, pitch, and interactive moments.