Nike
Embrace the Wild

Agency
Tag, Merkle

Creative Director + Director:
Annalise Yuri Murphy

Art Directors:
Pau Rodilla, Steph Miller

Copywriter:
Samantha Friedman

Director of Photography:
Nolan Men

Photographer:
Anisha Sisodia

A Nike, Jordan, Nordstrom campaign that ‘Embraced community, dismantled superiority, and reclaimed authority’.

Leading creative direction, I directed this dual-stream photo and video production delivering high-fidelity reels, digital spots, and retail displays for the next. gen Air Max Launch.

A person sitting on a vintage blue velvet sofa outdoors, surrounded by lemon trees and yellow lemons. The person is wearing black and red Nike sneakers, a black mesh t-shirt, and white lace skirt, with dark wavy hair and sunglasses.
Person sitting on a teal outdoor bench wearing white lace dress and black, red, and white Nike sneakers, with yellow apples and green leaves surrounding the scene.
A person wearing a black and white Nike sneaker with rhinestones on the heel, seen through a gold ornate picture frame in a garden with red, white, and purple flowers.
Person relaxing with legs in sneakers crossed on a table outdoors, decorated with flowers and a teapot, with cookies on a plate.
Woman sitting outdoors at a table set for a tea party, wearing a red jacket, white t-shirt, and gray skirt, with a decorated table in the background featuring a cake, teapots, cups, flowers, and grapes on a pink tablecloth.
Two women pose outdoors in a lemon orchard. One woman leans on the other, who is holding a silver clutch bag. They are dressed in sporty, colorful clothing.
Person wearing pink Nike sneakers with white soles, hanging upside down on a wooden ladder outdoors, with pink flowering trees and green hills in the background.
A woman with dark hair and brown skin poses outdoors near a flowering tree with pink blossoms, wearing a white athletic top with a Nike logo, a striped button-up shirt, baggy jeans, pink sneakers, and white socks.
A woman sitting on the grass in an orchard of orange trees, wearing a lime green hoodie, khaki baggy pants, and white sneakers.

Annalise Yuri Murphy

annalise@yurinyc.com

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