For the Nike x Nordstrom “Embrace The Wild” campaign, we reimagined the Nike AirMax ’25 and Jordan lifestyle story through a surreal, opulent outdoor world where rebellion meets elegance. By transforming manicured lawns into untamed fields and turning a classic picnic into a cinematic celebration, the work sought to dissolve traditional norms and center a seasonal narrative that champions freedom, creativity, and community.

Rooted in playful rebellion and visual juxtaposition, the creative direction married high-fashion aesthetics with raw outdoor energy. Opulent furniture and vibrant colors set against blue skies and wild grass became the backdrop for editorial photography, dynamic motion, and whimsical transitions — highlighting footwear and apparel in moments that feel both grounded and dreamlike. This approach brought a fresh, expressive voice to seasonal storytelling while showcasing product with intention.

As Creative Director, I led the strategy, concept development, visual language, and on-set creative direction from idea through execution. Working across still and motion capture with photography by Anisha Sisodia, I ensured the work maintained a cohesive identity that aligned with Nike, Jordan, and Nordstrom goals — blending artistry with commercial purpose and elevating summer storytelling into an immersive world.