“Hotel Holiday” is a story-driven holiday campaign for Adidas legacy shoes: Gazelle and Sambas.

6 x photos
1x30s video, 1x51s short
SOCIAL, CTV, PMAX, SPA

99.3% ENGAGEMENT

This Q4 Adidas campaign received the highest engagement of all (Nordstrom Paid Media) Q4, campaigns ever.

EXCEEDED BENCHMARK PERFORMANCE BY 9X

Carousel and Video engagement rates for this campagin, were 82% & 134%. They exceeded the benchmark performance of 13%, by 5X & 9X respectively.

73% INCREASE IN ROAS

The Return On Ad Sale, came out to 73% higher than the previous, highest preforming ad. The ROAS exceeded the benchmark by 3X and our creative content was utilized in both PMAX and SPA campaigns.

*Statistics Provided by Merkle, a Dentsu Company

CAMPAGIN OVERVIEW

BRIEF

Create a gift-centric photo and video campaign targeting multi-generational fashionista’s. Generate hype around Adidas shoes with narrative storytelling, original creative, and speak to both the Nordstrom Women’s and Adidas audiences.

STRATEGY

Inspire Mom’s to Gift-Give and Self-Care-Shop by encouraging a “2 for you, 1 for me” purchase behavior.
Tap into our Holiday Hopes of connecting deeper with family, enjoying time off together, and resting away from home.
Pull viewers in with a curious-surrealist-world full of love, play, and whimsy

THE PRODUCTION

This colorful “Wes Anderson” inspired creative was Shot over 2 days at the Beekman Hotel in New York City.

The video came to life with holiday-cheer ART + Set Decorations, quirky character costumes, and the backdrop of a romantic, timeless Hotel.

Campaign Dev.

Somedays all roads lead to the “Rich-Kids-Of-Pinterest” algorithm. A very easy, blissful place for a Creative Director to find themselves in. The vibes tap into Eloise, Stewart Little, Home Alone - the wildness of childhood with the care of luxury. Go check it out, and but don’t tell them who sent yah.

/ Creative Strategy

/ Conceptual Development

/ Video Direction

/ Team Lead: concept to completion