Sperry x Nordstrom

Agency
Tag, Merkle

Creative Director:
Annalise Yuri Murphy

Art Director:
Maria Denis

Photographer:
Joseph Desler Costa

Classic coastal heritage meets a modernized visual language that strips away the dust to make a legacy footwear brand feel completely essential again.

Serving as Creative Director, I oversaw the visual refresh and high-end editorial lifestyle photography to deliver a dynamic multi-channel campaign that recaptured the youth market while honoring the brand's authentic roots.

A young girl with curly hair and a black cap standing in a blue boat, holding a wooden paddle, with two adults and a child seated in the boat, and a nautical rope on the floor in the foreground. Sperry By Annalise Yuri Murphy
Close-up of a person's legs wearing beige sneakers with brown laces, standing on a blue surface next to a white and navy blue lifebuoy, with a cream-colored background. Sperry By Annalise Yuri Murphy
A man sitting on a wooden chair with a sandy ground, beige sweater, white pants, and navy sneakers, surrounded by tall grass-like plants, against a plain white background. Sperry By Annalise Yuri Murphy
A person wearing navy boat shoes, beige pants, and a white top sitting on a wooden chair on sandy ground with plants in the background. Sperry By Annalise Yuri Murphy
A diverse family of four enjoying a photoshoot with a white background and decorative plants, dressed in beige and striped clothing, with sandy ground and casual sneakers. Sperry By Annalise Yuri Murphy
Woman with long wavy red hair dressed in a white shirt and cream-colored pants, standing on a wooden platform outdoors, surrounded by grass and greenery. Sperry By Annalise Yuri Murphy
Pair of red sneakers with yellow laces on a beige carpeted floor. Sperry By Annalise Yuri Murphy
Pair of beige leather shoes with orange laces on a beige surface. Sperry By Annalise Yuri Murphy
A young girl with curly hair wearing a blue sweater and dark jeans, sitting on a wooden floor with her knees up, holding binoculars, and looking up thoughtfully. To her side are a pair of striped shoes, and the background includes natural decorative elements such as tall grass and wooden crates.
Two pairs of children's shoes on a light wooden surface, one pair is blue with tan accents, and the other pair is striped with a nautical theme and tan accents. Sperry By Annalise Yuri Murphy

Annalise Yuri Murphy

annalise@yurinyc.com

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