Sperry x Nordstrom

Agency
Tag, Merkle

Creative Director:
Annalise Yuri Murphy

Art Director:
Maria Denis

Photographer:
Joseph Desler Costa

A summer refresh for Sperry x Nordstrom, bringing a clean, coastal feel to an everyday lifestyle moment. The goal was to make classic Sperry silhouettes feel fresh, modern, and easy, and apart of the family.

We built three simple, natural vignettes: a e scene, each designed to feel airy, approachable, and quietly elevated. Light wood, rope textures, soft sun, and relaxed styling kept the tone warm and effortless across all looks.

I led the creative direction across concept, casting, styling notes, and on-set guidance, ensuring a cohesive visual story that fit both Sperry’s heritage and Nordstrom’s modern aesthetic.