La Roche-Posay, Anthelios
Sun Season
Agency
Tag, Dentsu
Creative Director
Annalise Yuri Murphy
Senior Art Diector
Giovanna Flugel
Executive Producer
Ann Mckenzie
As a retained Creative Director with La Roche-Posay, I led a digital brand evolution into a scientific, sporty, and beauty aesthetic.
Skyrocketing Anthelios into the #1 Sunscreen brand worldwide, out ‘Sun Season’ campaign maintained presence at global tennis events; from sponsoring players and on-site activations, to social campaigns and e-commerce integrations.
1.5M
Daily Times Square Dooh Impressions Campaign
30%
Incremental boost in revenue across the entire LRP product line
35%
Online lead-to-purchase conversion rose by
A seamless design system, from digital and social, to OOH and experiential.
Worked closely with in-house La Roche-Posay’s brand marketing team at L’Oreal and tag’s production artsits to bring to life the sun season campaign, seamlessly across platforms.
annalise@yurinyc.com
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