Moderna, Spikevax That Body
Holiday Card

‘Tis the Season

Agency
Tag, Dentsu

Production Company:
Taylor James, Free Media Inc

Creative Director / Co-Director:
Annalise Yuri Murphy

Art Director, Copywriter:
Pau Rodilla, Manjari Doxley

Executive Producers:
Ann Mckenzie, Joan Babchalk

Director of Photography / Co-Director:
Bobby Davidson

A quick-thinking grandmother saves the day in a cozy, cinematic holiday spot that transforms familiar family chaos into a heartfelt reason to believe.

Serving as Creative Director and Co-Director, I shaped the overarching visual language, tactile winter sound design, and performance-forward direction to deliver an emotionally resonant, multi-spot campaign that seamlessly fits the broader Spikevax brand platform.

A group of people dressed in colorful clothing standing together against a blue background, holding a fire extinguisher and a gift box, with a quote about getting vaccinated for the season. Moderna Directed by Annalise Yuri Murphy.
Blue background with a Christmas tree decorated with colorful lights, a fireplace with a warm glow, text promoting the COVID-19 vaccine by Moderna from Spikevax, with a holiday theme phrase '’TIS THE SEASON'. Moderna Directed by Annalise Yuri Murphy.
Older woman with curly gray hair and glasses showing her vaccination arm with a bandage, smiling in front of a blue background with a Christmas tree and white text that says, 'To get vaccinated'. Moderna Directed by Annalise Yuri Murphy.
Close-up of an elderly woman with curly gray hair wearing large red glasses and a red sleeveless dress, smiling and leaning toward the camera with a playful expression in a blue room with children in the background.
A diverse group of ten smiling people standing together in front of a blue background, celebrating with gifts and fire extinguishers.
A woman is receiving a blue wrapped gift with a silver bow from an elderly woman during a celebration. The woman is holding a young boy who is smiling and touching the gift. Three other women are standing behind them, watching the moment.
A young person with short curly hair, glasses, and a yellow sweater face-to-face with an older woman with curly gray hair, glasses, and a red sleeveless top, against a blue background.
A man with gray hair and a beard standing between two women, wearing a white shirt with a brown stain on it, against a blue background.
A laser cutting machine with sparks and smoke as it cuts through a sheet of metal in a dark environment.
An elderly woman with curly hair, wearing red glasses and a sleeveless red top, holding a microphone, appears distressed or emotional, against a dark background.
A person in a red dress holding a fire extinguisher and a scissor, standing in front of a blue background.
An older woman with curly gray hair, wearing large tortoise shell glasses and a green sleeveless dress, poses with her arm showing a red bandage against a blue background.
Collage of diverse colorful scenes including children playing basketball and tennis, people traveling through an airport, indoor sports courts, and various leisure and recreational setups with vibrant backgrounds.

Art Direction & World Building

People working on a film set with a large blue background, a large cone-shaped equipment, and a camera on a dolly. Some individuals are looking at their phones or equipment. Moderna Directed by Annalise Yuri Murphy.

Practical Effects

Cartoon of a woman smiling and wearing a headband, with a group of people in the background, some of whom are dancing or talking, and a Christmas tree on the left side of the image.

Animatics

Annalise Yuri Murphy

annalise@yurinyc.com

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