Moderna, Spikevax That Body
Holiday Card

‘Tis the Season

Agency
Tag, Dentsu

Production Company:
Taylor James, Free Media Inc

Creative Director / Co-Director:
Annalise Yuri Murphy

Art Diector, Copywriter:
Pau Rodilla, Manjari Doxley

Executive Producers:
Ann Mckenzie, Joan Babchalk

Director of Photography / Co-Director:
Bobby Davidson

A quick-thinking grandmother saves the day in a cozy, cinematic holiday spot that transforms familiar family chaos into a heartfelt reason to believe.

Serving as Creative Director and Co-Director, I shaped the overarching visual language, tactile winter sound design, and performance-forward direction to deliver an emotionally resonant, multi-spot campaign that seamlessly fits the broader Spikevax nrand platform.

Close-up of an elderly woman with curly gray hair wearing large red glasses and a red sleeveless dress, smiling and leaning toward the camera with a playful expression in a blue room with children in the background.
A diverse group of ten smiling people standing together in front of a blue background, celebrating with gifts and fire extinguishers.
A woman is receiving a blue wrapped gift with a silver bow from an elderly woman during a celebration. The woman is holding a young boy who is smiling and touching the gift. Three other women are standing behind them, watching the moment.
A young person with short curly hair, glasses, and a yellow sweater face-to-face with an older woman with curly gray hair, glasses, and a red sleeveless top, against a blue background.
A man with gray hair and a beard standing between two women, wearing a white shirt with a brown stain on it, against a blue background.
A laser cutting machine with sparks and smoke as it cuts through a sheet of metal in a dark environment.
An elderly woman with curly hair, wearing red glasses and a sleeveless red top, holding a microphone, appears distressed or emotional, against a dark background.
A person in a red dress holding a fire extinguisher and a scissor, standing in front of a blue background.
An older woman with curly gray hair, wearing large tortoise shell glasses and a green sleeveless dress, poses with her arm showing a red bandage against a blue background.

Art Direction & World Building

Practical Effects

Animatics

Annalise Yuri Murphy

annalise@yurinyc.com

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