Moderna, Spikevax That Body
Holiday Card

‘Tis the Season

Agency
Tag, Dentsu

Production Company:
Taylor James, Free Media Inc

Creative Director / Co-Director:
Annalise Yuri Murphy

Art Director, Copywriter:
Pau Rodilla, Manjari Doxley

Executive Producers:
Ann Mckenzie, Joan Babchalk

Director of Photography / Co-Director:
Bobby Davidson

A quick-thinking grandmother saves the day in a cozy, cinematic holiday spot that transforms familiar family chaos into a heartfelt reason to believe.

Serving as Creative Director and Co-Director, I shaped the overarching visual language, tactile winter sound design, and performance-forward direction to deliver an emotionally resonant, multi-spot campaign that seamlessly fits the broader Spikevax brand platform.

A group of people dressed in colorful clothing standing together against a blue background, holding a fire extinguisher and a gift box, with a quote about getting vaccinated for the season. Moderna Directed by Annalise Yuri Murphy.
Blue background with a Christmas tree decorated with colorful lights, a fireplace with a warm glow, text promoting the COVID-19 vaccine by Moderna from Spikevax, with a holiday theme phrase '’TIS THE SEASON'. Moderna Directed by Annalise Yuri Murphy.
Older woman with curly gray hair and glasses showing her vaccination arm with a bandage, smiling in front of a blue background with a Christmas tree and white text that says, 'To get vaccinated'. Moderna Directed by Annalise Yuri Murphy.
Illustration of a woman smiling in the foreground with holiday decorations and children dancing in the background.


‘Tis the Season, Plan for the Unexpected

You Spikevax that body, help stay protected

Deck the Halls Festive

Always on Time

Never Miss a Gift 

Keep the Family in Line 

You plan ahead for the unexpected 

‘Tis the season 

To stay vaccinated

Close-up of an elderly woman with curly gray hair wearing large red glasses and a red sleeveless dress, smiling and leaning toward the camera with a playful expression in a blue room with children in the background.
A diverse group of ten smiling people standing together in front of a blue background, celebrating with gifts and fire extinguishers.
A woman is receiving a blue wrapped gift with a silver bow from an elderly woman during a celebration. The woman is holding a young boy who is smiling and touching the gift. Three other women are standing behind them, watching the moment.
A young person with short curly hair, glasses, and a yellow sweater face-to-face with an older woman with curly gray hair, glasses, and a red sleeveless top, against a blue background.
A man with gray hair and a beard standing between two women, wearing a white shirt with a brown stain on it, against a blue background.
A laser cutting machine with sparks and smoke as it cuts through a sheet of metal in a dark environment.
An elderly woman with curly hair, wearing red glasses and a sleeveless red top, holding a microphone, appears distressed or emotional, against a dark background.
A person in a red dress holding a fire extinguisher and a scissor, standing in front of a blue background.
An older woman with curly gray hair, wearing large tortoise shell glasses and a green sleeveless dress, poses with her arm showing a red bandage against a blue background.

Creative Development & BTS

A clothing display with a variety of colorful jackets and sweaters on a rack, pairs of shoes on the floor, and a blue, cone-shaped Christmas tree with ornaments in a room with blue walls and a blue floor.

Wardrobe Selection

A woman is holding a young girl on her lap while other adults stand beside them. The girl receives a wrapped blue gift with a silver bow from an elderly woman wearing red. All are smiling or looking at the gift against a colorful background.

Brand Color Implementation

Six colored circles arranged in a grid on a blue background, with white, yellow, red, light gray, light blue, and dark navy colors.

Branding - Color & Development

Annalise Yuri Murphy (Yuri NYC) providing Commercial Directing, Creative Direction, and Art Direction behind the camera monitor on set for a Moderna biotech healthcare commercial campaign with agencies Tag, Dentsu, and Taylor James in New York City.
Annalise Yuri Murphy (Yuri NYC) providing Commercial Directing, Creative Direction, and Art Direction behind the camera monitor on set for a Moderna biotech healthcare commercial campaign with agencies Tag, Dentsu, and Taylor James in New York City.
Annalise Yuri Murphy (Yuri NYC) providing Commercial Directing, Creative Direction, and Art Direction behind the camera monitor on set for a Moderna biotech healthcare commercial campaign with agencies Tag, Dentsu, and Taylor James in New York City.
Annalise Yuri Murphy of Yuri NYC leading Art Direction, Creative Direction, and Commercial Directing while guiding actors on set for a Moderna advertising commercial shoot produced in collaboration with Tag, Dentsu, and Taylor James.
Annalise Yuri Murphy of Yuri NYC leading Art Direction, Creative Direction, and Commercial Directing while guiding actors on set for a Moderna advertising commercial shoot produced in collaboration with Tag, Dentsu, and Taylor James.
Annalise Yuri Murphy of Yuri NYC leading Art Direction, Creative Direction, and Commercial Directing while guiding actors on set for a Moderna advertising commercial shoot produced in collaboration with Tag, Dentsu, and Taylor James.
Behind the scenes production set view of Commercial Director, Creative Director, and Art Director Annalise Yuri Murphy (Yuri NYC) directing camera crew and lighting for a Moderna healthcare advertising project with Tag, Dentsu, and Taylor James in NY
Behind the scenes production set view of Commercial Director, Creative Director, and Art Director Annalise Yuri Murphy (Yuri NYC) directing camera crew and lighting for a Moderna healthcare advertising project with Tag, Dentsu, and Taylor James in NY
Behind the scenes production set view of Commercial Director, Creative Director, and Art Director Annalise Yuri Murphy (Yuri NYC) directing camera crew and lighting for a Moderna healthcare advertising project with Tag, Dentsu, and Taylor James in NY
Behind the scenes production set view of Commercial Director, Creative Director, and Art Director Annalise Yuri Murphy (Yuri NYC) directing camera crew and lighting for a Moderna healthcare advertising project with Tag, Dentsu, and Taylor James in NY
Behind the scenes production set view of Commercial Director, Creative Director, and Art Director Annalise Yuri Murphy (Yuri NYC) directing camera crew and lighting for a Moderna healthcare advertising project with Tag, Dentsu, and Taylor James in NY
Behind the scenes production set view of Commercial Director, Creative Director, and Art Director Annalise Yuri Murphy (Yuri NYC) directing camera crew and lighting for a Moderna healthcare advertising project with Tag, Dentsu, and Taylor James in NY

Our Incredible Team & Crew

Client: Moderna, Spikevax

Agency: TAG

Co-Director/Creative Director: @annalise_yuri 

Executive Producer: Ann Mackenzie

Art Director: Pau Radilla

Copy: @manjari_ 

Storyboards: @chrispurdin 

Taylor James Production

Taylor James @taylorjamesltd 

Head of Production: Courtney Barasch

Post Production/VFX Supervisor: @sam.ohare 

Editor: @zroscoe 

Color Grade by: @jaredrosenthal 

@tcsfilm 

@beelectricstudio

Production by: Free Media

Co-Director / DP: @dpbobbyd 

Producer: @joanbabchak 

Production Manager: @amazering 

Production Coordinator: @amyteboul 

Production Design: @jennybworldwide 

Still Photographer: @josephdeslercosta 

1st AD: @smelv 

2nd AD: @empressjoyg 

Casting: @jodibrettkipp 

Set PA: @tazzieboye 

Cam Op: @danielesarti 

1st AC: @renee.nabinger 

2nd AC: @gabrielelikesfilm 

DIT: @stevenlmclaurin 

Gaffer: @dmgettens ⚡️

Board Op: Pete Mimoe

BBE: @keaganfuller 

Electric: @yostamaphone 

Art Director & Team : Josh Visser

Robert Locasio 

Kenny Curwood 

Parker Redford 

Evan Schafer 

Calvin Batts 

Brittini Schreiber 

Jim Conners 

Luis Bonilla 

Xavier Barker 

Nelson Diaz 

Victor Vazquez Key Grip: @loybrandon 

Best Boy: @brad_bilger 

Grip: @spellman_tim 

Grip: @filthy_gripco 

Wardrobe: @valentinokristen 

Makeup Stylist: @ashleydisarro 

Hair Stylist: @zuzubeauty 

HMU Swing: @meezamua 

VTR: Jose Segura

Annalise Yuri Murphy

annalise@yurinyc.com

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