Across three new spots for Moderna’s “Spikevax That Body'“ platform , we expanded the narrative into the everyday moments where protection matters most. The full funnel campaign punches-up and refreshes an established world, adding relatable characters and cultural nuance while keeping the campaign’s core message, to take care of yourself and community, intact.

For this holiday spot for Moderna’s “Spikevax That Body” platform, we expanded the story into a Holiday Christmas Card. Centering the narrative on a quick-thinking grandmother who saves the day, the film reinforces a simple seasonal truth: when you take care of yourself, you’re able to take care of the people you love most.

For this Holiday film, we leaned into the idea of an everyday hero, someone who carries the family forward with warmth, humor, and instinct. A cozy, cinematic aesthetic, tactile winter sound design, and performance-forward direction transformed a familiar family chaos moment into a heartfelt, high-impact reason to believe.

As Creative Director and Co-Director, I shaped the overarching creative strategy, visual language, and performance approach from development through final delivery. Guiding narrative, talent, and tone across each phase, I ensured this seasonal story landed with emotional clarity while staying cohesive within the broader Moderna platform.