Moderna, Spikevax That Body
Game Day Fans

Don’t Miss a Shot

Agency
Tag, Dentsu

Production Company:
Taylor James, Free Media Inc

Creative Director / Co-Director:
Annalise Yuri Murphy

Art Director, Copywriter:
Pau Rodilla, Manjari Doxley

Executive Producers:
Ann Mckenzie, Joan Babchalk

Director of Photography / Co-Director:
Bobby Davidson

We stopped the scroll mid-feed with hyper-targeted, high-energy social content that turned public health awareness into a dynamic cultural moment just in time for kickoff.

A man in football gear flexing his arm with a red bandage showing, in front of a blue party setting with people wearing football jerseys, with a large animated poster for Spikevax COVID-19 . Moderna Directed by Annalise Yuri Murphy.
Close-up of a small charcoal grill with smoke and orange-brown burgers cooking on the grate outdoors. Moderna Directed by Annalise Yuri Murphy.
A man in a sports jersey and cap standing in front of blue decorations, with text overlay saying 'You Spikevax that body, get up to date.' Moderna Directed by Annalise Yuri Murphy.
People in costumes on stage with blue lighting, some in football jerseys, others with wigs, and a person in a wheelchair with a dog, surrounded by props like beds, tables with food, and a cooler.
A man in football armor flexing his arm in a stadium decorated with blue pennant banners.
A person wearing reflective sunglasses, glittery shirt, and overalls holding a tool, surrounded by colorful laser lights and smoke.
Person with short hair and sunglasses sitting on a chair in a dark setting with colorful neon lights, wearing fluffy fur pants and a shiny jacket, next to an open glowing pink and purple cooler.
A man with a beard lies on the ground dressed as an astronaut with snacks and cups scattered around him on the floor, under blue and red lighting.
People wearing glasses with tinsel on their heads, celebrating at a festive event.
Group of football players celebrating on the sidelines, cheering with their arms raised in victory.
Group of four friends at a party, laughing and chatting, dressed in warm clothing, with flags or bunting in the background.
People in athletic costumes on a set with blue lighting, two sitting in chairs, one with a plate of food, the other holding a drink.
Sketch of a backyard with kids and a woman at a barbecue and outdoor seating area. Moderna Directed by Annalise Yuri Murphy.

Conceptual Development

Studio with blue walls and ceiling, set up with props and lighting equipment, including a large umbrella light, and two people preparing for filming or photography. Moderna Directed by Annalise Yuri Murphy.

3D Rendering

Blue 3D digital rendering of a parking lot with cars, a barbecue grill, stools, a table, and streetlights, with the text "Art Game Day" in the upper left corner. Moderna Directed by Annalise Yuri Murphy.

Production Design

Annalise Yuri Murphy

annalise@yurinyc.com

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