Protocol Labs
IPFS

Web-3 Conference, Experiential Design

Agency / Production
Dirt Empire

Creative Directors:
Eric Ronne, Nick Rubin

Art Director:
Annalise Yuri Murphy

3D Animator:
Taylor Kenney

Developed and directed 3 days of interactive, storytelling, and visual brand content for the Protocol Labs, IPFS Lisbon conference. A Massive 3D projection mapped stage called for a network of specialized content including dynamic speaker intro’s, environmental loops, and story driven presentations. Collaborated directly with Protocol Labs Eric Ronne and CD Nick Rubin of ‘Dirt Empire’ to ideate and produce an extension of the existing IPFS camp brand.

To connect the visuals with the heightened mathematical concepts of web storage and programming, we connected developed a geometric minimalist approach to the visuals. The clean lines, cubes, and mesh properties of the content all coincided with the actual functions of data storage, multi-lateral communication, and processing that the brand was known for.

As the Stage Art Director, I led the a team of animators across three timezones to ideate and execute a suite of over 30 dynamic and projection mapped visuals.

A DJ performs on stage with a digital setup, two large illuminated rubik's cubes on either side, and a blue geometric background.
Colorful digital graphic promoting IPFS Camp 2022, with event dates October 28-30, 2022, at Convento do Beato. Features abstract 3D cubes and a geometric globe, with the slogan "Let's Build a Better Web Together." Includes a QR code and URL for tickets.
Blue gradient background with a hexagonal pattern and a white globe icon made of hexagons, accompanied by the text 'IPFS Camp'.
Colorful 3D cubes in shades of green, yellow, red, and orange arranged in a geometric pattern.
A woman is standing at a digital podium with multiple screens displaying colorful geometric patterns and 3D cubes. Blue LED lights outline some of the screens and structures in a dark room, suggesting a technology conference or presentation.
Large indoor conference or event with many attendees seated at round tables, two presenters on stage in front of a large screen displaying 'IPFS Camp 2022' and a logo; the venue has stone walls with tall windows, and decorative lighting and plants.

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