Protocol Labs
IPFS
Web-3 Conference, Experiential Design
Agency / Production
Dirt Empire
Creative Directors:
Eric Ronne, Nick Rubin,
Annalise Yuri Murphy
3D Animator:
Taylor Kenney
Developed and directed 3 days of interactive, storytelling, and visual brand content for the Protocol Labs, IPFS Lisbon conference. A Massive 3D projection mapped stage called for a network of specialized content including dynamic speaker intros, environmental loops, and story driven presentations. Collaborated directly with Protocol Labs Eric Ronne and CD Nick Rubin of ‘Dirt Empire’ to ideate and produce an extension of the existing IPFS camp brand.
To connect the visuals with the heightened mathematical concepts of web storage and programming, we developed a geometric minimalist approach to the visuals. The clean lines, cubes, and mesh properties of the content all coincided with the actual functions of data storage, multi-lateral communication, and processing that the brand was known for.
I led a team of animators across three time zones to ideate and execute a suite of over 30 dynamic and projection mapped visuals.
annalise@yurinyc.com
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