For Nordstrom’s first-ever campaign for the NPG brand, Made To Last anchored in New York City, where enduring style meets real life chaos. Weaving together over 25 assets across CTV, social, digital, and OOH, we showcased timeless wardrobe essentials in a world that’s constantly moving.

We leaned into expressive movement, intimate inner-world beats, and the poetic quiet between scenes, pairing day-to-night styling with atmospheric framing that let each character’s personality and pace guide the visual language.

As Creative Director and Video Director, I led end-to-end concept, execution, and performance direction, storyboarding, directing talent on set, collaborating with crew, and production partners to pull-off this dramatic film and campaign creative.