FreeKick App, by Austin Capital Bank
Branding & Creative Strategy
In developing the FreeKick brand, we anchored the identity on trust, clarity, and empowerment—communicating that families can confidently safeguard identities and build credit together. Our creative strategy emphasizes storytelling around generational progress: parents investing in their children’s future, and teens stepping into financial adulthood with confidence.
Challenge:
Families needed a clear, trustworthy way to understand and engage with complex financial tools like credit-building and identity protection for their children.
Strategy:
Simplify the financial journey through relatable storytelling, educational content, and a consistent, family-first brand voice that builds confidence and trust.
Creative:
Designed a modern, tech-forward visual system and content suite, micro-videos, explainers, and social narratives, that positioned FreeKick as both an empowering tool and a caring partner in financial growth.
