THE UNITED NATIONS: UN STORY

Creative Development Director, Consultant

The United Nations: Department of Global Communications

Worked with the United Nations to Launch a new Youtube Channel that focused on documentary content and global reporting. UN Story is a digital space where everyone can be a part of The UN. The Youtube channel showcases impactful videos on UN priority issues to raise awareness, change minds, encourage action, and build solidarity.

The Channel now has over 2 Million Views!

TEAM MANAGEMENT & ROAD MAP

Organized production team members into pods and assigned producers to verticals as part of a 2022 content roadmap, establishing a clear process and structure for the UN Story channel. This streamlined collaboration and aligned creative development with global communication priorities.

  1. Team pods

  2. Producer assignments

  3. Roadmap planning

STRATEGIC PROGRAMMING

Empowered senior producers and directors by creating programming and production plans, guided by the Department of Communications annual calendar. Using YouTube SEO tools like VIDIQ, I optimized publishing and scheduling for maximum audience impact.

  1. Programming plans

  2. Calendar alignment

  3. SEO optimization

CREATIVE DEVELOPMENT

Built and executed a content plan including video verticals, series formats, visual branding, publishing strategy, and YouTube optimization. This established new creative formats, consistent branding, and workflows that supported the work and team collaboration.

  1. Content planning

  2. Series development

  3. Visual branding

  4. Workflow systems

NEW & RE-DEVELOPED SERIES

Global Focus

A new expert led explainer series that shares information from UN annual reports. Annual reporting is an essential function of the United Nations. The Global Focus series format is expert-guided videos that go into depth on these reports as well as important and often controversial issues. Guided by the experts, the audience gains insights, a thorough historical context, and facts as reported by the UN.

The aim of this series is to share information and build support for action on major issues affecting the world.

Global Lens

Global Lens is a re-developed series from the UN Channel’s flagship documentary series UNIA. Global Lens is a series about an individual who is confronting injustice and challenges in their community. By walking the audience through a step-by-step process of how they are creating a solution, the series gains a deeper insights about the character’s journey and history of injustices globally.

The series aims to educate the audience with empathy and inspire practical solutions.

In-Brief News Series

In-Brief is a short doc news series that demonstrates the work of the UN, specifically through current events and happenings surrounding the DGC annual calendar.

The series focuses on global leaders, interiors devisions of the UN, as well as foreign meetings and diplomacy.

Previous

Amazon