ANTHELIOS SUN SEASON
TENNIS SPONSORSHIPS
Role: Retained Creative Director
As the world turns its eyes to center court, Anthelios steps onto the global stage with a campaign that blends performance, science, and style. By updating the brand with a sleek, sporty aesthetic, we aligned Anthelios with professional tennis, sponsoring players, weaving existing design systems into event branding, and owning the moment when athletes and audiences alike face the fiercest opponent: the sun.
Times Square Activation
1.5M
Daily Times Square Dooh Impressions Campaign
30%
Incremental boost in revenue across the entire LRP product line
35%
Online lead-to-purchase conversion rose by
On Site
Activations
Brand Positioning: Sun + Science + Performance
The sun is not just an aesthetic, it’s a technical challenge. Your brand meets that challenge with advanced science, smart design, and elegant aesthetics.
Our Design Bible Pillars: Evidenced Innovation: Emphasize the R&D, clinical data, materials technology, formulations, and dermatologist/biopharma collaborations. User-centric Tech: Smart textures, sensor-triggered behavior (e.g. color-shift indicators, apps, wearables), or modular systems. Athletic / Performance Aesthetic: Borrow cues from sport tech (dynamic lines, motion, minimal structure) rather than literal beach tropes. Seamless Ecosystem: Everything from packaging to digital , all cohesive, modular, scalable.
Save Our Skin Day (SOS)
&
Tinted Mineral Launch
