NIKE X NORDSTROM

Embrace The Wild

We brought opulence outside for a rebellious Picnic. 

A blooming orchard was the perfect backdrop for a Jordan and Nike Spring.  Embrace The Wild, turns manicured lawns into wild grass fields, Rococo furniture into Third Space thrones, and tea parties into outdoor festivities. Reclaiming 'degeneracy' as a celebration of personal freedom, we'll fall into Nature, the ultimate rebel, moving as it please.

We are Free.

GEN-Z Dismantles Superiority

As young women, we work to confront judgements and inherited noms about class and femininity. This campaign takes playful spins of rebellion, imagination, and possibility to dismantle superiority.

We’re redefining 'Wealth', with free-time outside, creativity, care, and community.

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High fashion campaign for Nordstrom X Nike, directed by Creative Director Annalise Yuri Murphy based in New York City and Brooklyn. Shot in Los Angeles featuring bold editorial photography and cinematic video by Anisha Sisodia.
High fashion campaign for Nordstrom X Nike, directed by Creative Director Annalise Yuri Murphy based in New York City and Brooklyn. Shot in Los Angeles featuring bold editorial photography and cinematic video by Anisha Sisodia.
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BRIEF

Six-month summer campaign merging Nike AirMax ’25 inspiration with Jordan apparel and Nike footwear, blending editorial photography and social video. Running across in-store and digital platforms, the product-focused initiative aims to drive sales through bold, seasonal storytelling.

  1. NIKE, JORDAN, NORDSTROM

  2. 6 Month multi-channel campaign

  3. Summer Vibez

STRATEGY:

As women, we continue to confront judgements and traditional norms with playful spins of rebellion, imagination, and possibility. We're dismantling superiority by redefining 'Wealth', with free-time outside, care, and community.

Dismantle Superiority

CREATIVE:

We step into a whimsical blue sky environment where fresh air, green grass, and wild flowers rein. Adding, opulent furniture to create an unconventional setting, we'll capture whimsical, playful moments that celebrate creativity, using vibrant colors and inventive transitions to highlight the spirit of summer.

  • Psychedelic Picnic

  • Opulent Furniture Outside

  • Reconnect with Nature

Credit Due

Where to find us:

Client: NIKE X NORDSTROM

Agency: Tag

Creative Director: @annalise_yuri Annalise Yuri Murphy

Photographer: Anisha Sisodia @anishaspice

ACD Art: Steph Miller

Copywriter: Samantha Friedman

Agency Producer: Jamee Lind

Produced by: DURABLE Goods

Business Director: Faye Berdoff

Head of Production: Damisi Rosemond

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