Adidas Originals x Nordstrom “Hotel Holiday” — Creative & Video Direction by Annalise Yuri Murphy

ADIDAS ORIGINALS X NORDSTROM

HOTEL HOLIDAY

A 99% engagement campaign, proves we all love an artistic short.

"Hotel Holiday" is a whimsical, Wes Anderson-inspired digital campaign featuring Adidas Originals: Gazelle and Samba sneakers. The video and photos achieved record-breaking engagement 99% (not joking) and a 73% increase in Return On Ad Spend. Delivery included photos, videos, and assets for Social, CTA and PMAX.

Role: Creative Director, Video Director

Agency: Tag + Dentsu, Merkle

2 for You, 1 for Me: The win-win ritual of holiday gifting

The campaign encourages a “2 for you, 1 for me” gifting approach that inspires moms to treat themselves while giving. The creative taps into holiday moments of family connection, rest, and play, whimsical experiences of time off with loved ones.

Record Engagement:

99.3% engagement, the highest ever for Nordstrom Paid Media

Outperformed Benchmarks:

Carousel and video engagement exceeded norms by 5×and 9×

ROAS Boost:

73% increase in Return on Ad Spend, surpassing all previous top-performing ads.

Annalise Yuri, New York City commercial and creative director, directing Adidas Originals x Nordstrom campaign

Creative Development

Some days, all roads lead to the “Rich-Kids-of-Pinterest” algorithm, a blissful place to find yourself in. The vibes channel Eloise, Stuart Little, Home Alone, capturing the wildness of childhood with a touch of luxury. Go check it out… tell em’ who sent you.