ADIDAS ORIGINALS X NORDSTROM

Creative Director, Video Director

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"Hotel Holiday" is a whimsical, Wes Anderson-inspired campaign featuring Adidas Originals: Gazelle and Samba sneakers. The images and photos achieved record-breaking engagement and a 73% increase in Return on Ad Spend. Delivery included images, videos, and assets for Social, CTA and PMAX.

BRIEF

This gift-focused campaign celebrates multi-generational fashionistas, generating excitement around Adidas shoes through narrative storytelling and original creative that resonates with both Nordstrom Women’s and Adidas audiences.

STRATEGY:

The campaign encourages a “2 for you, 1 for me” gifting approach, inspiring moms to treat themselves while giving. It taps into holiday moments of family connection, rest, and play, whimsical experiences of time off with loved ones.

PRODUCTION:

Shot over two days at NYC’s Beekman Hotel, the colorful, Wes Anderson-inspired visuals feature festive art direction, quirky character costumes, and a timeless, romantic hotel setting to bring the story to life.

Record Engagement:

Q4 campaign achieved 99.3% engagement, the highest ever for Nordstrom Paid Media.

Outperformed Benchmarks:

Carousel and video engagement exceeded norms by 5× and 9×, respectively.

ROAS Boost:

Campaign drove a 73% increase in Return on Ad Spend, surpassing previous top-performing ads.

Creative Development

Some days, all roads lead to the “Rich-Kids-of-Pinterest” algorithm, a blissful place to find yourself in. The vibes channel Eloise, Stuart Little, Home Alone, capturing the wildness of childhood with a touch of luxury. Go check it out… tell em’ who sent you.