ADIDAS ORIGINALS X NORDSTROM
HOTEL HOLIDAY
A very successful campaign that proves we still buy a cute artistic moment.
"Hotel Holiday" is a whimsical, Wes Anderson-inspired digital campaign featuring Adidas Originals: Gazelle and Samba sneakers. The images and photos achieved record-breaking engagement 99% (not joking) and a 73% increase in Return on Ad Spend. Delivery included images, videos, and assets for Social, CTA and PMAX.
Written & Directed by Annalise Yuri Murphy
2 for You, 1 for Me
The win-win ritual of holiday gifting
The campaign encourages a “2 for you, 1 for me” gifting approach that inspires moms to treat themselves while giving. The creative taps into holiday moments of family connection, rest, and play, whimsical experiences of time off with loved ones.
Record Engagement:
99.3% engagement, the highest ever for Nordstrom Paid Media
Outperformed Benchmarks:
Carousel and video engagement exceeded norms by 5×and 9×
ROAS Boost:
73% increase in Return on Ad Spend, surpassing all previous top-performing ads.
Creative Development
Some days, all roads lead to the “Rich-Kids-of-Pinterest” algorithm, a blissful place to find yourself in. The vibes channel Eloise, Stuart Little, Home Alone, capturing the wildness of childhood with a touch of luxury. Go check it out… tell em’ who sent you.
Credit Due
Where to find us:
Client: @adidasoriginals x @nordstrom
Agency: Tag
Creative Director: @annalise_yuri Annalise Yuri Murphy
ACD Art: Pau Rodilla
Art Director: Guido Galina
Copywriter: Samantha Friedman
Produced@by: @flashton_
Business Director: Faye Berdoff
Head of Production: Damisi Rosemond
Talent: @spicyfreckles & @janetbloom_
Director: @annalise_yuri Annalise Yuri Murphy
Director of Photography: @dpbobbyd
1st AC: @eyeblaine
Gaffer: @just_chr1s_topher
Key Grip: @thatgripguyoverthere
Swing: @f.k.sas
Photographer: @josephdeslercosta
Digi Tech: @benjastremski
Prop Stylist: @eyypablo
Stylist Assistant: Melissa Johnson
Wardrobe Stylist: @mindysaadstylist
Hair/Makeup Stylist: @mariasecciahairlook
1st PA: @mbnzz_
2nd PA: Tomas Spina
