Presenting the first ever campaign for Nordstrom’s own NPG Brand.
Made to Last features timeless garments in a world where everything is changing. With observation and intention, we move gracefully through the day. Dressing from Day-to-Night, we’re centered, floating through the city, locking in.
This Spring / Summer campaign featured over 25 assets ranging from CTV, Social Statics, Digital, and OOH.
MADE TO LAST
I am not fleeting.
I am not fragile.
I am made to last.
A Culture of fewer things
A Culture of “Locking In”
Tapping into work culture and a minimalist lifestyle, we displayed these garments in the bustle of New York City. From the boardroom to the bar, the subway to front-row at Fashion Week, we positioned these basics as the versatile go-to for the Nordstrom Women’s Closet.
#madetolast
#madetolast
Does time shape us or does it reveal?
When every moment passes,
What will remain?
TO LAST
is to rise and rise again,
to find stillness in motion,
to carry the strength, to endure.
Credit Due
Where to find us:
Client: NPG
Agency: Tag
Creative Director: @annalise_yuri Annalise Yuri Murphy
Copywriter: Samantha Friedman
ACD Art: Steph Miller
Photographer: Josh Filauri
DP: Michael Lopez
Agency Producer: Jamee Lind
Produced by: DURABLE Goods
Business Director: Faye Berdoff
Head of Production: Damisi Rosemond
