NORDSTROM NPG
Creative Director, Video Director
tag
MADE TO LAST, Her beauty is timeless, in a world where everything changes so fast. She is unphased, moving gracefully through time and space, while the world around her shifts rapidly. With pieces that are timeless and high quality, they stay remarkable as trends come and go. This NPG campaign captures our urban woman, and their moments in between.
BRIEF
Develop Nordstrom Women’s first advertising campaign to build brand awareness through multi-asset content adaptable for 12 months. Deliver a mix of paid social, CTV, and brand page materials highlighting four full looks.
NPG Women’s Wear
Stylist Essentials
Video + Photo campaign
STRATEGY:
Position Nordstrom Women’s as a brand that empowers women with versatile, high-quality staples that seamlessly adapt to daily life, while encouraging a focus on fewer, better items. Target affluent, adventurous women who value convenience, invest in lasting style, and seek brands that reflect their lifestyle and confidence.
Encourage investment in timeless essentials
Versatility
Busy Lifestyles
CREATIVE:
Our lives move fast and we need a wardrobe that can keep up.
We showcase our talent as her timeless wardrobe is the center of an always moving city. Surrounded by the busy moments, our timelapses, the day turning to night, give the garmets an effortlessness beauty.
4 Distinct Scenes
2 Talent
4 Looks
SCENE 01 - REVOLVING DOOR
A woman steps out of a busy building and into the sunlight. She takes a moment to reflect and enjoy the fresh air before turning around and re-entering the building. Fast forward, she exits the door in a new outfit. The cycle continues as we see her full wardrobe.
SCENE 02 - LIGHT MOVING
As day turns to night, reflections move across tall buildings, shadows of skyscrapers scan the sidewalks, and the sun seeps through the streets, highlighting each moment in between.
SCENE 03 - SUBWAY STATION
A woman stands still on a subway platform. Her skirt blowing in the air, her hair swept by the wind. We see a very long single shot, slowly pushing in on the subject who is standing still as the train passes by. This long single shot is inter-cut with moments of her hair, skirt, and shirt, blowing in the wind.
SCENE 04 - CITY STREET
Close-up of a woman standing still on a busy sidewalk. The world rushes by—cars honk, chatter fills the air. As she stands in the same place, her outfit changes seamlessly. Intercut moments show her standing still, transitioning through different outfits, each one transforming as time moves on.
Credit Due
Where to find us:
Client: NPG
Agency: Tag
Creative Director: @annalise_yuri Annalise Yuri Murphy
Copywriter: Samantha Friedman
ACD Art: Steph Miller
Photographer: Josh Filauri
DP: Michael Lopez
Agency Producer: Jamee Lind
Produced by: DURABLE Goods
Business Director: Faye Berdoff
Head of Production: Damisi Rosemond