La Roche-Posay

Tentpole Campaigns

Agency
Tag, Dentsu

Creative Director
Annalise Yuri Murphy

Senior Art Director
Giovanna Flugel

Executive Producer
Ann Mckenzie

As a retained Creative Director with La Roche-Posay, I led a digital brand evolution into a scientific, sporty, and beauty aesthetic.

Working closely with L’Oreal Brand marketing and production artists, we reshaped the world of LRP social and e-commerce, by evolving the branding into a modern beauty and dermatology authority.

Tinted Mineral Launch

Advertisement for La Roche-Posay sunscreens showcasing three new shades of tinted mineral sun protection, featuring images of diverse women with swatches of the product shades on their faces. The background is blue with circular design elements and product images labeled 'Medium,' 'Medium Deep,' and 'Deep'.
Hero product photography for La Roche-Posay L'Oréal beauty advertising, creative directed and art directed by Annalise Yuri Murphy, NYC Beauty Creative Director specializing in luxury skincare and commercial digital campaigns in the USA.
Hero product photography for La Roche-Posay L'Oréal beauty advertising, creative directed and art directed by Annalise Yuri Murphy, NYC Beauty Creative Director specializing in luxury skincare and commercial digital campaigns in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Commercial beauty model campaign photography featuring Creative Direction and Art Direction by Annalise Yuri Murphy, Advertising Creative Director in New York City, USA, for La Roche-Posay L'Oréal skincare digital advertising.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.

Save Our Skin Day

A close-up image of a woman with green eyes, highlighting her skin and a small mole on her face. The image is part of an ad for La Roche-Posay skincare products, emphasizing skin cancer awareness and prevention, with a product bottle shown on the right side. The background is blue with white and orange text.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Experiential Creative Direction by Annalise Yuri Murphy
Experiential Creative Direction by Annalise Yuri Murphy

Acne Positivity Day

A smiling woman with short hair in black and white on a promotional background for La Roche Posay's Positivity Lab, featuring blue and white design elements.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.
Digital advertising campaign asset featuring Art Direction and Creative Direction by Annalise Yuri Murphy, New York City Advertising Creative Director for La Roche-Posay L'Oréal beauty and skincare digital marketing in the USA.

Annalise Yuri Murphy

annalise@yurinyc.com

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