La Roche-Posay
Tentpole Campaigns
Agency
Tag, Dentsu
Creative Director
Annalise Yuri Murphy
Senior Art Director
Giovanna Flugel
Executive Producer
Ann Mckenzie
As a retained Creative Director with La Roche-Posay, I led a digital brand evolution into a scientific, sporty, and beauty aesthetic.
Working closely with L’Oreal Brand marketing and production artists, we reshaped the world of LRP social and e-commerce, by evolving the branding into a modern beauty and dermatology authority.
Tinted Mineral Launch
Save Our Skin Day
Acne Positivity Day
annalise@yurinyc.com
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