Video campaign converts curiosity to loyalty.
These AT&T campaigns turn everyday tech questions into fun, bold web native tutorials. Designed for SEO and social, the web series blends education with youtube first formats, to drive traffic and brand loyalty.
SHOW - AT&T 11 Episodes
SIMPLIFY - AT&T 12 Episodes
‘Simplify’
Simple, engaging tech tutorials update the brand for an internet-savvy world.
The Show & Simplify video series position AT&T as an expert through internet native How-To’s. This entertaining, information-rich content converted top-funnel viewers into loyal brand followers with unique characters, cheeky humor, and oversized devices. Our comedic approach extended the brand into a contemporary tone full of classic Youtube tropes.
A Giant Phone Experience
Bright characters use a Giant Phone for step-by step How-To’s.
A larger-than-life phone delivers information in an engaging, interactive format. The minimalist set keeps the focus on action and serves as a clean backdrop for dynamic graphics.
4 Unique Characters
1 Giant Phone
12 Episodes
Big Laughs
Meeting searchers where they are at.
Our Characters target key consumer demand segments and are defined by their search queries and purchase behaviors. By analyzing consumer demand segment patterns, we developed topic clusters, character archetypes, and episodic series tailored to each segment’s interests and decision-making process.
Every piece of content addressed a real customer question, meeting users where they were are at.
AI visualization helped get everyone on board.
With our human developed ideas, the team used AI to entwine location, casting, and branding. The visualizations helped build storyboards that formalized approvals with the client and their many stakeholders.
Approved images became the North Star, guiding production and seamlessly bringing the worlds to life.
Batch Shooting + Repeatable Formats
Repeatable formats gave us the ability to batch-shoot and produce a large volume of high-value content on a minimal budget. From pre- to post-production, I built a modular content system to create a highly efficient content library and workflow.
production
visualization
AT&T ‘SHOW’
Brand experts share their excitement about AT&T’s best features.
5 Employee Experts
12 Unique Episodes
Lots o’ silly moments
SHOW CREATIVE OVERVIEW
BTS and BREAKING THE 4TH
Candid moments brought big attitudes, as our expert talent humanized the brand with personality and off-script realness. This Youtube Trope supported in brand authenticity and audience interaction.
LOCAL LOCATION
Shooting at AT&T HQ, we elevated the space with lighting, away from corporate stagnation. Taking full advantage of the Tech-forward space, we captured screens, graphic plates, and plenty of screen space to incorporate supporting B-Roll.
LISTICLE FORMAT
This web native format breaks-down clear AT&T benefits and solutions to our unique audience questions.