PwC One
AI Application Launch
Agency
Ogilvy, WPP Production
Creative Director:
Annalise Yuri Murphy
ACD Copy:
Zach Hinkle
Executive Producer / PM:
Jonathan Cabrera, Tarasi Gombe
Production:
Producer - Matthew Campbell
Director - Adam Jones
DP - Valentina Caniglia
Post: Rachel Steele
For the launch of PwC One, I led the content build for the application’s launch website, shaping a video-driven narrative around the power of human partnership in AI-enabled work.
The story came to life through a series of “before” and “after” films that demonstrated how the app transforms complexity into clarity. The “before” vignettes captured the overwhelm, fragmentation, and ambiguity of modern collaboration, while the “after” films invited audiences into a warmer, more intuitive workflow — where information is clearer, teams are more connected, and decisions move forward with confidence.
The final content ecosystem included three use-case videos and a series of cinematic video vignettes showcasing the PwC One app experience.
Digital Vignettes
Web ‘Scrolly-Telling’ Experience
Portfolio Demo
Another meeting, same questions, higher stakes.
Your answers?
Buried.Deep.
AI accelerated the work, but you’re still chasing outcomes.
A Sea of Data. Less Clarity.
With PwC One, Find the answers that matter most.
Find and secure your data, analysis, and decisions.
All in one place.
PwC expertise, when you need it. An AI platform you can trust.
No more circling back.
Your insights stay current. All the dots connected.
Move from chasing answers, to leading decisions.
PwC One
PwC One is an AI-enabled platform that brings together PwC’s knowledge, standards, and expertise across every line of service. It provides a new way to solve complex challenges with greater speed, scale, and insight all in one place.
AI Solutions Videos
Video Stills
annalise@yurinyc.com
2026 © All Rights Reserved Annalise Yuri LLC